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Writer-Producer
"The Home Depot
Against Home Deports" - Lerma Agency
My creative partner Roscoe and I earned second place in USH's Young Lions Competition 2025.
This 48 hour challenge tasked young creatives with solving a real problem The Home Depot has been facing: declining interest from their Millennial and Hispanic audiences. We pitched The Home Depot Against Home Deports, a 3-part solution to authentically reengage these demographics in a way that doesn't ignore the realities of this moment in American history.
Like all the best creative work, this idea came from a personal place and desire for a better world. We're glad it resonated with the 2025 United States Hispanic Young Lions Competition and jurors of Cannes as well.
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